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ugreen
charger
Campaign Brief
The objective of the UGREEN Fast Charger campaign was to promote UGREEN 100W GaN 4-Port Fast Charger's usability in working scenarios and it's functionality. The target audience for this campaign included those who were tech-savvy, working adults who were always on the go, and those that had an existing interest in electronic gadgets.
Strategy
The creative approach used for this campaign was to allow the KOLs to display the UGREEN Fast Charger in their work setting, and to visually show their audience a time-stamp comparison on how efficient and quick the charging function was compared to other chargers available in the market. With this campaign involving an assembly of mixed races, it allowed a beautiful showcase of UGREEN's product as they all come from different walks of life. This inclusivity definitely garnered a lot of attention from the influencers' followers and judging by the comments on their postings, they effortlessly tempted their audience to appraise UGREEN.
Mixture of Instagram Nano & Micro Influencers Engaged
Mixture of Instagram Photos & Instagram Stories
Performance Analysis
Reach
Likes
Comments
Shares
Saves
Link Clicks
41,038
4,802
1,951
240
29
1,753
Engagement Rate
3.72%