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cuckoo Malaysia
Campaign Brief
The objective of the Cuckoo campaign was to highlight and drive awareness on two of their rice cooker models, CR0675F and CR0810F. The key highlights and product USPs were to encourage consumers to purchase Cuckoo's rice cookers because of its various functions such as the self-cleaning feature and large rice cup capacity. The target audience for this campaign was home cooks, housewives, and those who are intrigued by the latest kitchen appliances in the market.
Strategy
The creative approach used for this campaign was to engage lifestyle KOLs who were able to entice their audience on the latest kitchen appliances in the market. In showcasing the product USPs, the KOLs were required to highlight the rice cooker functions and share their genuine review on how the Cuckoo rice cookers were different in terms of performance and improved functionality.
Instagram Micro-Influencers Engaged
Mixture of Instagram Videos & Instagram Stories
Performance Analysis
Reach
Likes
Comments
Shares
Saves
Link Clicks
58,841
3,880
189
748
159
7,152
Engagement Rate
4.8%
Industry Benchmark at 1.5%
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